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Indigo Publications reports profit increase on back of digital strategy

Indigo Publications reports profit increase on back of digital strategy

Indigo Publications, which owns the digital Africa Intelligence magazine, has registered its 11th consecutive year of growth and profit, with turnover increasing 7.4 per cent to US$4.7 million on the back of its longstanding digital strategy.

The company said the results reflect the positive impact of the digital development strategy it has been pursuing since 1995, with Intelligence Online and all the group’s Africa publications grouped together on the Africa Intelligence website, 100 per cent digital since April last year.

“Indigo Publications is pleased with its financial results and positive prospects, which enable it to guarantee its present and future editorial independence. An independent press group, it is not constrained by any dependence on advertising and is free of all political and commercial affiliation, with 100 per cent of its revenues coming directly from its readers,” Indigo said.

The results show the web accounted for 84 per cent of the group’s growth last year across all publications, with electronic wallets, which offer the opportunity to buy single articles on Indigo Publications’ six websites, increasing strongly in number and the number of transactions carried out rising by 24 per cent.

Indigo said the company’s digital development should continue to progress in 2014.

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Posted in: Internet

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