Jonathan Marchbank has been appointed as Virgin Mobile South Africa’s new chief executive. He replaces Steve Bailey who stepped down in May this year
Marchbank promises to stir planning and execution of the company’s new go-to-market strategy — in the underway process of rebranding the Virgin Mobile in South Africa to ensure the company’s tremendous growth.
VMMEA chairman Peter Langkilde said that the VGSA is the first Virgin Mobile business in the Africa and the Middle East region and its success is significant for the newly formed Virgin Mobile Middle East and Africa Group.
Marchbank was the leader of the Virgin Mobile Middle East and Africa Group’s activities in Asia. He has also previously served as the chief executive of Virgin Mobile in Australia and Asia.
Before joining Virgin Mobile organization, he was the managing director of Telstra’s mobile business in Australia. He also has 10 years of working experience as the managing director of Nokia and Philips.
Virgin Mobile South Africa (VMSA) was launched in 2006 in partnership with Virgin Group and Cell C. Recently, the company joined ‘Virgin Mobile Middle East & Africa’ group (VMMEA), courtesy of a partnership agreement with Friendi Group in June.
Virgin Mobile operates in South Africa, Australia, France, Canada, Chile, India, Poland, United States, and United Kingdom, as a partnership between Virgin Group — Sir Richard Branson’s — and existing mobile network operator or Mobile virtual network operator.