Google’s report indicates that more and more African artistes are trooping to social networking sites to launch their latest videos and singles online.
This follows last week Thursday’s event, dubbed an exclusive Google+ experience, in Lagos organised by Google to reach out to Nigerian celebrities, social influencers and content developers, and give them in-depth view of all Google+ has to offer including integration with Google Search, YouTube as well as helping them become first users to get fully on-board onto the new platform.
In Kenya, when Kenyan Gospel artiste Juliani launched his video “Exponential Potential” on Google+ in December last year, most of his fans did not think he could take to Google’s new social platform.
Google says this trend is not about to end; Google+ has been having an uphill task to push user numbers. This means that they have had to use all means (Including celebrities) to get their numbers up.
Whether it is Google+ pushing artist to do this or it’s their own initiative, is yet to be decided, says a Kenyan social media analyst at Nairobi’s GarageStartup.
This could well be Google’s way of drawing more users to its new social network, he says.
The strategy could seem to be in collision with the newly redesigned MySpace, which has also decided to concentrate on artistes and bands, since Justin Timberlake invested in the oldest social network.
According to Affiong Bassey, Country Marketing Manager Google Nigeria, Google+ enables people to connect to their favourite celebrities in the same way they get to connect with them in the real world.
“With Google+, you can enjoy maximum interaction with your favorite celeb, and be the first to get updates on a new music or video release, a planned event or a concert,” said Bassey in a blogpost.