Kenyan media network launches road traffic management app

Kenya-based media company Mediamax has launched an application called K24 Rush Hour, for vehicle traffic updates on various routes and roads across the country.


The application, available on Android platform and USSD, was unveiled last week at police headquarters in Nairobi.

Designed for road users, it is different from other traffic management apps as users can post traffic updates on various routes they take.

K24 Rush Hour offers alerts on various roads and allows users to post alerts through the app and upload photos from where they are. They can also subscribe to updates from various roads that one uses quite often.

The application is also designed for use by the traffic police. At present, the police in Nairobi are already being trained on how to post updates and use the platform.

Senior Assistant Commissioner in charge of traffic Patrick Lumumba said that they were grateful for the training and urged the officers to put into practice what they have learnt.

In October this year, Safaricom teamed up with the Media Owners Association to come up with a platform through which road users can report any accidents or incidents around their location in a bid to cut down on road carnage which has seen eight lives lost every day on Kenyan roads.

The Toa Sauti platform also gives road users a chance to report on the state of vehicle traffic using social media channels such as Facebook.

Users who lack an Android enabled phone can use the USSD code *695# to access the K24 Rush Hour.

Posted in: Mobile

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