A sneak preview of the Telecoms.com Intelligence Industry Survey 2013 report reveals more than half of survey respondents view mobile service providers on equal grounds with over-the-top players (OTTs) in service innovation.
OTTs are universal content providers or services such as Facebook, YouTube and Google.
Despite belief in mutual competence, the survey also shows that public opinion deems partnership between these two sectors as beneficial with 83 percent support.
Consumer loyalty is seen as an OTTs victory over operators with a 37.7 percent rating. 32.6 percent of voters disagreed that OTTs have more brand loyalty than the operators.
More than half (54.6 percent) of respondents agreed OTTs should subsidise data traffic costs, while 48.7 percent disagreed.
The full report, reflecting the responses of more than 600 operator employees from 260 diverse operators globally, will be released on February 18.