The first Mobile Money Awards will be unveiled at this year’s fifth annual Mobile Money Africa conference and Expo to be held in Johannesburg in May this year.
The awards will recognise different sectors of the continent’s mobile money landscape.
Mobile Money Africa director Emily Martyr said: “We are celebrating the success of mobile money and the impact that it is having on the lives of end users around the world and turning the spotlight on excellence in innovation and service delivery.”
Best Financial Inclusion Service 2013
This Award recognises a current mobile financial service that has brought about tangible socio-economic improvement, and made a real difference to the unbanked in Africa through greater financial inclusion.
It could be a bank, telecommunications service provider, solutions vendor, or other financial institution.
Best Mobile Money Application Award
The winner of 2013’s best mobile money app award will be a financial institution, mobile network operator or app developer – either on feature phones, smartphones, or web based – that demonstrates a current, innovative and consumer-centric mobile money app in Africa.
Mobile Banking Service of the Year
This category recognises an outstanding mobile banking initiative from a financial institution in Africa over the past year.
Best Mobile Money Platform for Africa 2013
This category is an opportunity for platform providers to shine, and will recognise a quality solution being used in Africa over this past year.
Best Retail Initiative Award 2013
With mCommerce gaining importance and innovations taking place to facilitate wider use of mWallets, this Award recognises the best retail initiative in Africa relating to mobile money in the past year.
Nominations to these categories will close on April 22. The shortlisted companies in each category will be announced on May 6 and voting will last until May 27.