Panasonic has opened its first Panasonic Plaza in East and Central Africa in Nairobi, Kenya, to act as a launchpad for similar ventures into the African market.
Speaking at the launch Masao Motoki, managing director of Panasonic marketing for Middle East and Africa, said: “Panasonic is committed to becoming the number one consumer electronic brand in the African continent, and our first Panasonic Plaza in Nairobi, Kenya is a testimony to this.
“Our success in Kenya will highly influence our position in gaining customer confidence in the other potential African markets. We are positive that with our broad product category and high quality products, we be gaining a strong foothold gradually.”
During the launch Panasonic revealed they had partnered with Pole Stars, key business partners for Panasonic products in Kenya. Pole stars will also be providing the after sales service to the customers in Kenya.
“In Pole Stars we have a partner who know and understand the demands of the local market. We are extremely happy to be working with Pole Stars and hope to strengthen and grow this very fruitful partnership,” added Motoki.
Bhop Indar Singh, Pole Star’s managing director, said: “We are very proud to be their partner of choice in Kenya. The customers here will now be able to enjoy the latest technology while gaining access to products and services with greater convenience.”
Speaking to HumanIPO, Singh said Panasonic is planning to expand its Kenya showrooms to all cities in Kenya and in the long run aggressively expand in the African market.
Singh said that the new plaza is a major milestone in its drive to gain major in-roads to the highly potential African market.