According to the report dubbed “Technology Media and Telecommunications (TMT) Predictions 2013”, with more than 1 billion smartphones shipped this year alone, the mobile phone sector may generate US$4.9 billion in revenues.
“This year’s predictions cover a range of topics, from the continued dominance of personal computers (PCs) despite inferior sales relative to smart devices, the developments around Long Term Evolution (LTE), and data access, to smartphones and the vulnerability of passwords,” said Jolyon Baker, managing director of Global TMT Industry, DTTL.
According to Baker, with the splitting of 'mobile' advertising into separate mobile and tablet categories, advertisers should begin to consider new forms of advertising specific to smartphones, such as interactive videos or game functionality, and tablets may in the meantime borrow content created for PCs as well as usage formerly undertaken on PCs.
The report further predicts that advertising on tablets may generate US$3.4 billion, with the smartphone display ad revenues per unit being forecast at US$7 per tablet and US$0.60 per smartphone.
The 2013 projections also envisaged an upsurge inlet momentum, when the service is expected to thrive across multiple markets including Africa to 200 million by the end of the year, which would see LTE revenues account for 10 percent of all service revenues for the service providers.
As much as many people claim that PC is dead, the report states that of total sales of PCs, tablets and smartphones in 2013, PCs will be about one-fifth, while some 70 percent of time that people spend at home surfing will be on PC’s.