He will also be responsible for developing and managing corporate and business marketing strategies for the Blue Label group, with a focus on product, services and brand management.
Mark Levy, joint Chief Executive of Blue Label, said: “We are delighted that Rob is joining our growing business at Blue Label.”
Before joining Blue Label, Fleming worked at SAB Miller, where he was responsible for managing some of its brands before he took over management of the alcohol beverages' company's sponsorship portfolio.
Prior to SAB Miller, Fleming worked in a marketing role at Unilever - a fast-moving consumer goods company.
“His experience gained him an enviable track record and his strategic leadership in marketing will lend new energy to our numerous product and service brands,” Levy added.