MTN hopes the channel, the first of its kind of Africa, says it has customised the channel to control its content to suit campaign, event or location, stating the two-way communication enabled by YouTube facilitates customer engagement.
“As MTN, we’re excited to be first brand in Africa to launch its own YouTube custom channel,” said chief marketing officer Serame Taukobong.
“Our excitement not only stems from the fact that the MTN brand will take pole position in terms of visibility and presence, but also because we will be able to feed the hunger for fresh and current content to the bustling online community”.
Google SA country director, Luke Mckend said: “YouTube is a great place for companies to build their brands, innovate and test their creativity. MTN is leading the way as the first brand in Africa to create a custom channel.
“Even though MTN is a pan-African operator, YouTube gives MTN the flexibility to custom and localise their content for different parts of the continent.”