Top TV previously attempted to launch adult content channels but was blocked by ICASA from doing so last year. Since then it has renewed its application.
The three new channels proposed are Playboy TV, Desire TV and Private Spice.
Playboy TV is described by Top TV to be an erotic entertainment service that runs on a 24-hour basis.
Desire TV is described as a 24-hour adult service that caters to men, women and couples with content that celebrates women, the human form and the act of lovemaking.
Private Spice is also described as a 24-hour adult service with descriptions matching elements of both Playboy TV and Desire TV.
The public hearings are scheduled for 9am on Thursday morning and will take place at ICASA’s Sandton offices.
Organisations that will be responding to the hearing include: the Family Policy Institute, the African Christian Democratic Party (ACDP), Free Society Institute, Doctors for Life, Africa Christian Action, South African Society for Sexuality Education, Shofar Christian Church, Free Society Institute Active for Jesus, WoomaNetRadio Free Society Institute.