Elo Umeh, chief executive officer (CEO) of Twinpine. (mobilewestafrica.com)
Speaking at the Focus Day of Mobile Web West Africa 2013, in Lagos, Umeh said however that mobile web is fast catching up.
Umeh said: "SMS is the most interesting advertising medium in Nigeria."
He said that like mobile web, SMS also supports customer engagement. He however noted that mobile web is ahead of SMS in provision of dynamic content.
He accused telecoms companies in Nigeria on sitting on data that ought to be made available to mobile marketers.
"Their job is to sell airtime and not sit on data," he said.