The branch is in the renovated Hyde Park branch in Johannesburg.
“I am proud to introduce this branch to our customers. It represents the new face of traditional banking. The result will be that we can deliver outstanding service to our customers, offering them an engagement that is faster and more efficient,” said Maria Ramos, chief executive officer (CEO) of the Absa group.
Absa’s renovated branch will be supported by multi-skilled staff, innovative products, technological improvements and streamlined processes.
Aside from the new look, the Hyde Park branch also features digital marketing elements where many financial transactions are reportedly paperless. It is also equipped with “Quick Service Kiosks”, which will eliminate the need for queues.
“The move towards a more technological branch augments the self-service banking, which we have already introduced to support a 24-hour banking service. Customers are able to deposit cash and transact across our vast ATM network or access their banking in the comfort of their homes using cell phone and online banking platforms as well as our banking App,” said Ramos.
“We are proud to complement our digital offering with the Hyde Park branch that simplifies customers’ relationship with the bank and makes banking an easier and more enjoyable experience.”
