Vytautas Paukstys, chief executive officer of Eskimi.
Vytautas Paukstys, chief executive officer of Eskimi, said the network has developed marketing media tools for Nigerian financial institutions including mobile money operators.
Paukstys said: "Financial institutions can utilize online mobile marketing much more than they are doing now. With low banking penetration in the country, banks and mobile money companies can convert millions of non-banked customers to their own customers.
"From what we see on Eskimi, customers are signing up for mobile money or financial services willingly.”
To guide the financial companies, Eskimi has launched a B2B portal where visitors can access customer case studies and understand the network’s main marketing and business tools.
Paukstys added: “I think one of the main problems of slow mobile money take-off or low financial inclusion is lack of marketing activities from the largest financial institutions. Banks and mobile money companies should reach out to their potential customers more.”
Eskimi noted that by having bank accounts, more than 70 per cent of users of mobile internet already have minimal education, at least, on financial services.
“They already have minimal financial service education and this opens up opportunities to up-sell additional services like savings, personal loans, investment banking and mobile money,” Eskimi said in the statement.