SanDisk has entered into a partnership with African IT distribution company Mitsumi in order to meet flash memory product demands in a number of countries.
Seeing Africa as an emerging market with great potential, product roll-out on the continent is the main objective of the collaboration.
SanDisk has revealed plans to reach markets in Kenya, Ghana, Tanzania, Tunisia, Morocco, Mozambique, Zambia and Namibia.
Sreedhar Sreekumar, region sales manager of SanDisk Middle East and Africa, said: “The partnership will strengthen our position in the African storage market.”
The increase in smartphone adoption in Africa offers the opportunity for SanDisk flash memory through original equipment manufacturer (OEMs), assisting with mobile applications.
Mitesh Shah, managing director of distribution at Mitsumi, said: “Mitsumi is delighted to be associated with a pioneering technology company like SanDisk that has impacted people’s digital lives and excited to work with a dynamic brand like SanDisk and grow the SanDisk flash business to its potential in the captive and emerging markets of Africa.”