Elizabeth Amkpa, GOtv Nigeria’s general manager, outlined the company’s goal while speaking at the launch of the pay TV in Enugu, in south east Nigeria.
"GOtv is uniquely placed to become the home of African television. We firmly believe that there is enough rich content created here on the continent to make a case for packaging great African entertainment and we have committed ourselves to making this a reality thus, offering channels made in Africa for Africa," she said.
She added the GOtv brand is better conceptualised as “a mass market product, which we are introducing for the first time in Eastern Nigeria to provide high quality digital pay television service to the people of Enugu state.”
In doing this, Amkpa said the company is embracing a model that is cost effective with the aid of the most advanced Digital Video Broadcast (DVB-T2) technology, the first in Africa.
Amkpa added: "I call it a cost effective model because with the T2 technology which we are relying on to deliver the service to the people of the state, migration from analogue to digital technology is a one-off process because GOtv subscribers need not worry about changing their devices anytime now or in the future due to obsolesce.”
She stated GOtv is much-desired since it gives its subscribers access to watch about 40 world class digital quality content from their homes.
“This is real value for money which has been attested to by subscribers in the states where we have launched and by other subscribers on the African continent," she said.