LAGbook in July secured an 8-week Blackberry Ad deal in undisclosed sum. At that time, Ladies And Gentlemen book commonly known as LAGbook had only 140,000 users.
The Blackberry Nigeria deal required the social network to stay in touch with its members by sending them Blackberry promotional messages. It also changed its website background with Blackberry’s.
LAGbook’s founders comment that they are focused on making LAGbook the largest social network in Africa by 2013 with half a million registered users and a million by April 2013.
Just like Facebook, LAGbook was created exclusively for university students during the founders’ days at the University of Lagos.
Even though their partnership with Blackberry Nigeria is set to end, the founders say it helped them amass large numbers of followership.
Chidi Nwaogu, Co-founder and CEO at LAGbook said: “Our eight weeks advertising campaign with Blackberry Nigeria is set to end but working with RIM made us grew tremendously, attracting over three thousand new members every day and a hundred thousand new members every month.”
According to the Nwaogu, the partnership helped them realise the potential the social network had making them to “work round the clock to meet international standards.”
LAGbook has also been downsizing and wants to downsize by half before the year ends. It is set to hit 700,000 subscribers by the year-end, according to LAGbook’s vice president of human resource John Nwaogu Jr.
Nwaogu said: “We’re trying to change skin in order to yield different and more desired results, that’s why we’re rethinking our team structure.”
LAGbook was founded by 22 year old twins Chidi and Nwaogu in April 2010 and is growing to be Africa’s top social network. The founders are expectant they will be among the top subscribed social network in Africa.
