MWA2012 conference is considered as the leading mobile-focused event in Africa and the 2012 edition is set to focus on extending achievements in the industry.
The event, scheduled for November 27 to 29 at Johannesburg’s The Venue Melrose Arch, will feature 40+ contributors from South Africa, the U.K., Australia, Ghana, Tanzania, Kenya and Nigeria.
Given the interactive roundtable-seating format, attendance is limited to 220 people. According to the organizers, the venue is already over 75 percent full so early booking is advised. Registrations can be made at Mobilewebafrica.com and start-up companies, NGO’s, academics and application developers are eligible for a 50 percent subsidy on attendance.
All Amber’s managing director Matthew Dawes commented: “Taking into account the incredible across-the-industry support we’re receiving, the ‘best of the best’ speaker faculty and the superb new venue I’m delighted with the look and feel of this year’s conference.
“We’re now 4 years in and I want the event to continue to showcase mobile successes such as 2go, GoMetro, biNu and Prezence, whilst also exploring deeper. Why are some parts of the industry achieving scale and not others? What’s holding back the industry in reaching even greater heights?
“What do the key stakeholder groups need to do to drive future success? In addition to being a fantastic setting to conduct business, I hope that Mobile Web Africa 2012 will act as a catalyst for growth and expansion.”
Industry experts from companies including Vodacom, MXit, 2go, M&C Saatchi Mobile, Nedbank, Prezence Digital, biNu, Quirk, Huawei, and Google will join over 200 attendees from across Sub-Saharan Africa to discuss a range of topics including evaluating the status quo, mobile marketing, mobile for social good, the rapidly evolving mobile app ecosystem, mCommerce, achieving scale through feature phones, enterprise mobility and the impact of mobile social media.
The common theme running through the business-focused conference’s agenda will be success – the current state of the industry, exploring case studies and delving into the next realm of opportunities.
The full event structure:
-Tuesday 27nd November – “Mobile Marketing Africa” Focus Day;
-Wednesday 28rd November – First Day of Mobile Web Africa 2012 Main Conferenc;
-Thursday 29th November – Second Day of Mobile Web Africa 2011 Main Conference