South African companies are already using LinkedIn to deliver targeted advertising campaigns to clients through the network’s Marketing Solutions. These services are offered via LinkedIn’s South Africa partner Habari Media.
Fredrik Bernsel, Commercial Director, Partnerships, Europe, Middle East and Africa, said: “Two million South Africa members is an important milestone for us. It shows that South African professionals have truly understood the career potential and the personal development possibilities at the core of the LinkedIn experience.
“Every day our members add new information to their profiles, share important messages and knowledge, create connections, build their network and get access to a world of potential connections, business partners, investors, employers and employees.”
Some facts regarding LinkedIn in South Africa
The three biggest industries in South Africa are information technology and services, financial services and accounting.
The three companies with the most employees on LinkedIn in South Africa are Absa, Eskom and Standard Bank Group.
The top three regions across South Africa for LinkedIn membership are Johannesburg, Cape Town and Durban.