In a statement posted on its website, the company said users of the app can visit selected URLs for free after the weekly subscription fee has been deducted.
“The application will give subscribers access to various category of contents which includes Facebook, Twitter, Wikipedia, Google search and free books,” Etisalat said.
Speaking to HumanIPO, Jeremy George, biNu’s vice president for Africa, said the price is reasonable for all parties involved.
He added that while Etisalat is currently in the process of promoting the deal, biNU on its own will be informing its users in Nigeria about the offer.
He said: “They (Etisalat) are in the process of promoting it [but] we will be promoting to existing users to tell them of the Etisalat deal. Obviously they will need an Etisalat SIM card in order to benefit
“We are just trying to raise awareness among ordinary people. Etisalat are sending out a number of bulk SMSs.”
The app, according to Etisalat, delivers “a wide range of content while using a very small amount of data, providing a superior user experience on low-end phones, even with only a 2G (Edge and GPRS) data connection”.