The company said it has already completed the digital conversion of its Irene Mall and Sterland sites, while one cinema also supports 3D projection.
“South Africans can now participate first-hand in the hype of a new blockbuster release, and be a part of the global conversation as it trends across the world,” Ster-Kinekor said.
“A new era in cinema viewing is now a reality.”
Ster-Kinekor said the cinema experience will “undergo a profound change” as a result of the digital conversion.
“The picture quality is heightened while the state-of-the-art surround sound greatly enhances the overall viewing experience, as each cinema now comes standard with the very latest digital technology and superior equipment,” the company said.