Airtel gave Rebecca Kwapong a refrigerator, gas cooker, cooking utensils and other items to help her set up a catering outfit. She further received a 5,000 GHC educational scholarship for her siblings to offset the academic costs. Airtel awarded Martey equipment to expand his shoe-making business.
Presenting the gifts to the beneficiaries, Kwame Gyan, the corporate relations manager of Airtel Ghana, said the focus of the company’s corporate social responsibility is to offer beneficiaries supports that they can sustain.
"In the case of Rebecca, we found that she has younger siblings who depend on her entirely, following the sad passing of their parents. What we have done is to help pay for the fees of the siblings whiles offering Rebecca an opportunity to make a living to support the family going forward", Gyan said.
The concept of corporate social responsibility, he said, is very “personal to the company”. According to him, Airtel believes that to become the most loved brand, it must consider people around it, especially its subscribers.
“Airtel is delivering on its promise and will continue with the presentations to persons it committed to support as part of the 2012 Airtel ‘Touching Lives’,” he said.
While expressing her gratitude, Kwapong said the gifts will improve her future and those of her siblings. Martey expressed that with the equipment, he will be able to expand his work. He then urged the telecoms company to help others like him, who need such assistance.