“The partnership with M-Net, one of the largest television networks in Africa, gives us a broader content base that helps us in showcasing the talent in Africa. This is indeed, a fantastic partnership as we unpack the African story to the world,” Daniel Ogbonna, Founder of PANA TV told ScreenAfrica.
Newly transferred content includes drama, lifestyle, children’s programmes, short films and documentaries.
Viewers can look forward to a greater diversity of shows, including Cooking with Siba, featuring famous South African food editor Sibahle Mtongana, The Wild drama series and documentary Playing the Enemy.
PANA TV also offers Nollywood films, as produced by the Africa’s biggest film industry in mass production from Nigeria.
“At M-Net we look to work with forward-thinking partners who reflect our ethos in promoting African content to new audiences, and PANA TV is a prime example of this. It is a company that is at the forefront of the online content industry and has grown into one of the fastest growing internet platforms,” said Mandy Roger, Head of Sales, Acquisition and Business Development at M-Net.
“In making this content digitally accessible we are able to reach international audiences – showcasing the quality of African TV and film production to the global audience and challenging preconceptions. We look forward to building on our relationship with PANA TV to grow African content’s global footprint in the digital space.”
PANA TV is an Internet television service, supplying legal, African viewing material internationally in English, Arabic, French and Portuguese with the African subscriber in mind.
The media group aims to offer “premium entertainment” while showcasing Africa in an educative, recreational, creative and informative way.