The team, founded by Andreas Demleitner and Rahul Jain, is now part of the 88mph accelerator programme in Woodstock, Cape Town, and is currently focusing on a solution for merchants which removes almost all of the obstacles facing consumers when they shop online.
Speaking to HumanIPO, Jain said: “The user just reviews the order and presses confirm. Because their credit card information is already stored with the merchant, through Peach Payments, they do not have to enter all of their information each time.”
Peach Payments transaction platform is a Payment Card Industry (PCI-DSS) Level One solution. The merchant never has to come in direct contact with the sensitive data or store it.
The user only needs to remember their login details for the relevant merchant as their credit card information is stored by Peach Payments.
The feature will also work as an app for mobile shopping.
Jain added: “It is never easy entering all the credit card numbers on a mobile. This feature takes a lot of the friction and obstacles out of mobile and online shopping.”
The Single Click Feature has been live for around a month and Peach Payments are currently in discussions with a number of merchants about adopting it.
Peach Payments is currently operating in South Africa, but the team plans to launch in Kenya and India this year, and then Nigeria by early 2014.