Dealers are taken through some of the new products during the 1st Sony Conference for Africa 2013 in Cape Town
According to Sony Middle East and Africa managing director Hiroyasu Sugiyama the electronic giant will open offices in Morocco, Ghana, Angola and Nigeria as well as establish new business partners as it seeks to get a bigger share of the market.
He says the continent has huge potential for the company with Sony seeking to achieve a US$1.4 billion share of the electronic space, including the mobile phone segment, through its four pillared strategy, based on product, customer, community and operation.
“We, Sony, will expand our activities and operations in Africa. By our financial year 2015, we target to achieve US$1.4 billion, including the fast growing mobile phone business. The numbers look quite exciting. But even more important is how we move ahead towards our target, rather than what numbers we show,” said Sugiyama.
Sony further says it will focus on transforming the consumer experience in the electronic sector through the launch of the latest products.
“We are fast expanding such high quality Sony authorised stores where our customers can enjoy hands-on experiences as well live demonstrations of our latest products so that they can easily appreciate the product benefits, and confidently buy the products in a very pleasant atmosphere,” Sugiyama added.
Currently Sony has 67 authorised service centres in Africa and hopes to expand them to 87 by March next year.
The electronic company will further synchronise international launches with those in the African continent in recognition of demand. It will further seek to reduce waiting time and increase product availability on the market.
Currently Sony commands over 40 per cent of audio products market share and over 50 per cent in South Africa.