HumanIPO reported last month on the emerging services of Jamless. Speaking to HumanIPO, founder Guillaume Boniface said: “The phase we are in now is to improve the end user experience and do some marketing.
“We are working on some new things. One is we have been working with telecommunication operators.”
The traffic-focused techies first collaborated with MTN, which has 50 per cent of the market share in Ghana.
The latest joint ventures are with Airtel and Tigo, which gives them access to more than 30 per cent of the mobile market in addition to MTN subscribers.
With traffic updates available through the website, on Twitter and a texting subscription service, user feedback has so far been positive.
“I think people are really enthusiastic and surprised that this is happening in Ghana,” Boniface said.
Information about traffic movement is provided six days per week from Monday to Saturday between 6am and 8pm.
Text updates are charged at GHC0.20 per request as available through a dial command that makes it accessible from any basic phone, although it also limits charging options for the company.
“It allows interactive menu navigation through commands for example to load a scratch card.It's the same technology,” Boniface explained.
With regards to marketing, Jamless is “in talk with a (radio) in Accra”.
“We're making revenue on our text message service. They're going to broadcast our info in exchange for daily advertising.”
With regards to further African roll out of the services, Boniface thinks Lagos in Nigeria would be the next step.
“There are people already working on traffic though, but we think it could be an occasion to partner.”
