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The competition, in association with a UK-based television station called OH-TV, will appeal to Africans to upload videos under the theme “I love Africa”, which depict the continent in a good light and stand a chance to win US$3,000.
"There is so much bad press about Africa - and yet, for those of us from the beautiful continent - we know Africa is the future,” Charles Akpom, the UK-based co-founder and CEO of Afroterminal.com, said. “We want to allow everyone to express why they love our Motherland, through video. Most Africans are proud of where we come from; we just need to tell the world and show Africa in a positive light.”
He added that the competition encourages users to create short videos showcasing why they love Africa.
“The videos can be as creative or simple as the users want it to be. It could be a dance, a song, a poem or a simple monologue," he said.
After users upload their videos on the platform, there will be public voting through Facebook likes. The top 3 ‘liked’ videos at the end of the campaign will be acknowledged. The top video among the three will be selected by a celebrity judge panel.
"We encourage members of the public to create and post their videos early, so that they can receive enough votes. Three months gives our participants the opportunity to create their videos, and gives the public enough time to vote,” Akpom said.
Afroterminal boasts of membership from across 53 countries in Africa. The competition began on November 19 and ends early next year.