EM, which partnered with DMMA for the Roadshow, specialises in Internet data collection in assisting the media industry and its partners to improve consumer communication.
Their launch in Zimbabwe will take place in February, while branches in Nigeria and Kenya are also in the pipeline for this year.
“Zimbabwe will probably happen in about a week. About (the dates of launch in) Nigeria and Kenya we are still unsure,” Alan Morrissey, Managing Director at EM South Africa, told HumanIPO.
He said the challenge is to find people who can speak both English and the local language.
The decision to move in other African countries is motivated by publishers, also EM members, who are already stationed the specified countries.
EM is already established in Egypt and Sudan. In South Africa EM has a board of 6,500 panellists which they are looking to increase to 10,000 in 2013.
An app development is also underway for global roll out, to use through Apple. The late launch in South Africa is owed to the lack of demand on industry level in the country, according to Morrissey.
New features EM will be offering in the coming months include demographic and asset segmentation tabs.
The company also plans to present more workshops and training, support to members, provide AV measurements, upgrade the EM dashboard as well as the mobile audience measurement.