With highly intelligent personalised content and recommendation functionality, the secure online video platform enables improved digital entertainment with films and television through the recent collaboration.
“Our customers can offer each subscriber a unique and personalised experience tailored exactly to their tastes,” Jason Keane, Chief Executive at Saffron, said.
He added: “The Filter is the best recommendation technology we could find in the market today so with it powering our content recommendation and discovery we can continue to offer the most advanced premium video solutions.”
Keane explained The Filter enables customers to move through the wide range of content available swiftly and smoothly.
Apart from the user, manufacturers, carriers, mobile networks, broadcasters, retailers and other content owner will also benefit from the partnership for affordable digital entertainment and boost consumer loyalty.