“GoNav is SociaNav’s report designed for smaller organisations. The GoNav report presents the current month’s metrics for Facebook and Twitter, helping organisations identify what is working for their brands, and where improvements can be achieved,” the company said.
The next level is GoNav+, which targets brands and organisations focused on enhancing their effectiveness on social media platforms such as Facebook and Twitter.
The platform includes historical information for Facebook and Twitter performances. Such insight gives brands and companies strategic information for marketing on social media.
“GoNav + includes tips and insights within every report, offering organisations tools and insights that have the power to significantly improve their social media following and results, when properly applied,” the company explained.
BizNav is the ultimate premier report from the company, which meets the needs of larger organisations on multiple social media platforms. It has the ability to measure performance on Facebook, Twitter, LinkedIn and YouTube, and gives comprehensive reports on the history of the platforms.
The company said BizNav includes a comparison against one competitor. Direct brand-on-brand metrics are provided, giving useful insights into where competitors are stronger and where a brand has a competitive edge.
The GoNav, GoNav+ and BizNav services will retail at ZAR1,250 (US$136), ZAR1,500 (US$165) and ZAR5,000 (US$550) per month respectively.
