Speaking to HumanIPO Luke Wingfield Digby, chief executive officer (CEO) of Total Send, said the emailing platform was launched around March in 2011, but had been in conception approximately 18 months prior.
Total Send has garnered 2,500 users since its initial launch more than two years ago.
“Total Send is essentially an email marketing service provider,” said Wingfield Digby, who said further the company is headquartered in Mauritius with most of the operational staff based in South Africa.
“At the moment our main unique selling point is really our pricing structure,” said Wingfield Digby.
This is because on certain product levels Total Send’s pricing is up to 60 per cent cheaper than those of other bulk emailing platforms.
“Especially for larger senders, we can offer a considerable saving. We’ve got clients who were spending US$5,000 or US$6,000 with Mail Chimp and they’re [now] spending less than US$3,000 on our service... That’s a real saving in terms of what they’re spending and it makes their return on investment much, much higher,” said Wingfield Digby.
Wingfield Digby was previously an entrepreneur in a “lead-generation and marketing” company in the property sector.
During the economic recession generating leads for property became more difficult due to a decrease in demand.
This led Wingfield Digby to explore different avenues in order to generate more leads, but more cost effectively, because ROI had decreased significantly.
“That is when we started getting involved in email marketing and at that stage in the game we were actually using competitive products, and we found that they were very expensive... We figured over the course of three or four months, with the amount we were spending on email marketing we could actually develop and create our own solution, which could deliver the same amount of emails,” said Wingfield Digby.
The infrastructure of what Total Send has developed into today followed and was essentially born out of a necessity from Wingfield Digby’s previous business. It was then developed and packaged for other businesses.
Furthermore, Wingfield Digby said due to their frequent automating and running Total Send as “efficiently as possible” it led to him realising the business can be run more cheaply than Total Send’s competitor’s.
Total Send has a total of 13 different pricing packages, all of which feature a different level of the amount of emails that may be sent.
This depends on the price, the cheapest of which is US$35, which allows up to 5,000 emails to be sent and the most expensive package is at US$20,932, which allows for a total of up to 15 million emails to be sent.
