The pay television company, which has a monopoly on the Zambian digital television market, sent SMS notifications to subscribers informing them the price increase took effect on April 1.
Marlon Kananda, public relations manager for MultiChoice Zambia, told the Zambia Daily Mail newspaper that, other than infrastructure and operational costs, it was necessary to increase the subscription price in order to deliver a quality viewing experience.
“To continue providing the best quality service and a wide range of programming at all times, our business has to sustain certain input costs, which include satellite lease costs, channel costs, content cost, technical infrastructure and operational costs,” said Kananda.
The premium bouquet has been increased by three per cent while the family bouquet’s price remains unchanged.
“DStv will continue to provide world-class home television entertainment, news and sports programming in line with the best digital pay television platforms worldwide,” said Kananda.
After thanking customers for their continued support, Kananda promised that MultiChoice will provide consistent, efficient and accessible service.
