Teams that apply to participate will be briefed on the day and given 48 hours to hack. The results will be presented to a panel of judges.
The 48 hour event is described as “caffeine fuelled” with teams comprised of “sharp tech minds” and “top-shelf creatives”.
“Hackathons involve bending, forcing or breaking old conventions to create something new and innovative out of the chaos,” said the two companies in a statement.
Hellocomputer and Draftfcb sponsored an inaugural hack-a-thon last year, which saw the creation of an equaliser made of slinkys, a tweeting hamster and a “quadrocopter” controlled by an iPhone.
Mark Tomlinson, Hellocomputer’s executive creative director, said the digital agency is excited for round two.
“The first hackathon we held was an awe-inspiring event resulting in incredible innovation, but there are definitely things we’ll be doing a little differently this time round,” said Tomlinson.
Tomlinson added: “We have a specific brief and theme, which we must keep under wraps, which we think will make for a whole lot of fun for both contestants and judges.
“Hackathon is an open event; we want everyone to experience it. Anyone is welcome to pull through, spectate or submit a tem if they’re up for the challenge.”
Interested parties should email Michelle Geere to enter the 2013 event or click here for more information.
