According to the event’s organisers, mobile money operators will get a chance to share ideas on the regulations, technology, applications, marketing, customer relationships and agency networks of their services.
Leading social media platform Eskimi has been consistently involved in inviting its members to test mobile money innovations that will be presented at the event.
Eskimi’s chief executive Vytas Paukstys said: “Mobile money is an important market for us, since Eskimi launched mobile money customer acquisition platform in 2012. The platform has all tools to promote, register customers to mobile money operators’ databases.”
“Media tools in Eskimi help educate, research the customer segments mobile money companies are looking at. We also designed special tools to increase usage, as this has been the main challenge of the industry“, he added.
The Mobile Money 2013 Expo is also expected to bring together top executives from numerous network operators, regulators, banks, systems and application providers and many others.
Attendees will have a chance to learn and understand regulatory directions across Africa, know where they are in the ecosystem and the evolving interoperability environment of mobile money, and get the chance to network and connect with senior colleagues and executives from the industry across Africa.
According to a report by Pyramid Research, dubbed “Mobile Money in Africa: A Big Revenue Opportunity for Network Operators”, mobile money revenue for operators will be worth more than US$3 billion by 2015 as the number of mobile subscribers on the continent grows.
Although Safaricom’s M-Pesa remains the most successful story globally, Ronda Zelezny-Green, associate research analyst at Pyramid Research, believes that the same success is going to be replicated in other African countries where the “unbanked population still more than doubles the banked population”.