The model is seen as Nokia’s resurgence into the low cost market and will cost KSh1,750 in Kenya, 40,000 shillings in Tanzania and 60,000 shillings in Uganda (approx. US$20).
Nokia also recently introduced its high end smartphone Lumia series.
The handset does not offer too many flashy features. The main feature in the device is the 1.45 inch true colour screen as well as leisure tools including FM radio with five pre-loaded games, multiple alarm clock capabilities, a speaking clock and flashlight.
The handset also has a standby time of 35 days and a talk time of up to 12.5 hours.
Bruce Howe, Nokia’s East Africa general manager, said the company is betting on the low price to make it a favourite to consumers with little income.
“With its bold colors and beautifully simple design, the Nokia 105 is a standout phone at a price point that makes it accessible to most consumers.
“It is a natural successor to the Nokia 1280, which helped more than a 100 million people become familiar with the trust and quality behind the Nokia brand. For East Africa, the Nokia 105 is a key device in our vision of connecting the next billion consumers.” said Howe.
The new handset is available in cyan or black.
During the launch in Barcelona Nokia chief executive officer Stephen Elop termed the launch of the Nokia 105 as “reinventing the battle for affordable mobile devices”.
