The awards will recognise organisations and individuals who have used social media platforms to bring about positive change across the social, political and economic divide.
HumanIPO reported earlier today the nominations for the first year of the awards had been announced, which included mentions for Safaricom and its chief executive officer (CEO) Bob Collymore.
While announcing the partnership, Collymore said: “It is in our strategy that we support great initiatives that seek to impact the society positively.
“The power of social media cannot be downplayed in today’s society as it forms a major part of everyday life for individuals and organisations alike.”
Director of the OLX 2013 Social Media Awards, Martin Muli said” “The increased access to internet connectivity in Kenya especially through mobile platforms has spurred the growth and use of social media.”
The awards have 25 different categories with each category attracting five nominees.
This is the second online driven awards platform that Safaricom is supporting after the Bloggers Association of Kenya (BAKE Awards).