CC image courtesy of whiteafrican on Flickr
The deal worth KSh250 million (US$2.9M) will see all matches under the KRU being broadcasted exclusively by Zuku for the next five years.
Games exclusively broadcasted by Zuku include Safaricom Sevens, Bamburi Rugby Super Series and the Elgon Cup.
It will also cover the Kenya Cup, Eric Shirley Shield, International Mombasa Sevens as well as the National Sevens Circuit.
Speaking during the signing of the partnership, Wananchi Group chief operating officer (COO), Richard Alden, revealed plans of airing the games in HD and underscored Zuku’s commitment to bringing the tremendous growth of the game directly to viewers.
“We are also pleased to pioneer HD (High Definition) in the production of the local rugby matches, which means Kenyans now watch their local rugby teams in the quality that they watch international rugby matches,” he said.
KRU chairman Mwangi Muthee hailed the union’s television broadcast partnership with Zuku.
“The rugby fraternity is delighted that Zuku is continuing with its support of Kenyan rugby,” said Muthee.
“This deal will go a long way in bringing our fans closer to the teams across East Africa given Zuku’s extensive presence and in inspiring our players to excel.
“The importance of a broadcaster cannot be overemphasized in ensuring the growth of Kenya Rugby and popularizing the game among the masses.”
