Dubbed “We believe”, the campaign was launched a day after Uganda’s soccer governing body Federation of Uganda Football Association (FUFA) appointed coach Milutin “Micho” Sredojevich to lead the team for the next two years.
Ernst Fonternel, MTN Uganda chief marketing officer, said: “We believe in our Team, the Uganda Cranes, and our Nation.
“As the Cranes’ number one fan, we call upon every Ugandan to join us on a journey as we support, uplift and celebrate with the Uganda Cranes. The campaign is aimed at re-igniting the passion for the team in the short, medium and long term.”
The new campaign was designed to create a link between the passion for the team and the MTN brand.
“We strive to live our customers’ passions and champion their aspirations by getting involved with the things that they care deeply about. In Uganda, this definitely includes the Uganda Cranes and that’s why we are proudly the Number one team sponsor,” added Fonternel.
FUFA president Lawrence Mulindwa thanked MTN Uganda for its continued support of the Uganda Cranes.
“This new campaign is very timely. It comes in at a time when we have also reinforced the team with a new manager who we believe will take the team new levels of success. Our very sincere appreciation goes out to MTN for the continued support,” Mulindwa said.