Kenya’s leading operator Safaricom has been ranked to have the sixth best Facebook brand in the world by Social Bakers.
The network recorded a score of 6,527 in the calculation of answered minus unanswered questions.
Social Bakers listed airline KLM as Facebook’s top brand in the above category, followed by Guatemala’s Carlo and Argentina’s Movistar and Personal as company’s which had better interaction on Facebook.
In the survey by Social Bakers, airlines were ranked the top industry in the use of social media with 79.1 per cent, ahead of finance at 77.7 per cent and telecommunications on 75.2 per cent.
Despite telecoms improving by 14.8 per cent compared to the same period last year, they were knocked off the top spot.
Social Bakers, which has tools for social management and measurement, said KLM achieved an average response time of just 45 minutes with a 97.21 percent question response rate.
According to Social Bakers, being socially devoted means opening up to fans and customers, receiving and responding to questions and communicating quickly.
The telecom industry continued to dominate the top 10 rankings with nine spots, while the fashion industry was the most improved with a 40 per cent jump.
The new ranking is a drop for Safaricom on Facebook, having fallen two places fromFebruary which found the company with a response time of 75 minutes.
