A leading local but continentally operating mobile commerce services provider Cellulant has sealed a deal to provide digital services for Barclays Africa across its key markets in Africa.
Mobile marketing has become one of the important offerings for banks in Africa. With only your phone, one can check their bank balance, deposit money in their accounts with agents, transfer money from various accounts and receive alerts on deposits and activities on selected bank accounts. With the mobile networks penetrating African markets at rapid speed, mobile banking services like the one Cellulant offers, is making banking easier.
In this new model, which will be rolled out in a phased approach, Cellulant will provide a merchant/bill payment platform as well as a Mobile Network Operator (MNO) aggregator to facilitate mobile commerce solutions’ for Barclays Africa. The new aggregator platform, Ndichu explained, will be deployed in Ghana, Zambia, Zimbabwe, Egypt, Mauritius, Mozambique, Tanzania, Uganda, Seychelles, Botswana and Kenya, thereby allowing its users across the continent to enjoy mobile banking, merchant payments and other banking services on a multi-channelled approach. This means that users with a Barclay’s account, can use their mobile phones to pay for goods and services and pay for utilities.
Most major banks in Kenya have appended this model of banking. The most common application of mobile banking is using mobile network solutions such as M-Pesa, Airtel Money and Orange Money, and connecting them to customer’s accounts. Users can transfer money between their accounts and these network channels. But with third parties as Cellulant, people can do more with their accounts.
Cellulant is one of the leading mobile banking providers in Africa and has an estimated turn over of Kshs 10 Billion around $120 million.