CC image courtesy of warrenski on Flickr
One of Nigeria’s major telecoms companies MTN has announced it is fully focusing on data, digital services and leveraging the power of the internet.The telco’s general manager, Corporate Affairs Funmi Onajide said this in Lagos at the launch of the company’s BetterMe campaign.
She said, “In the past the focus was on voice- that is the ability to connect people so that they could make phone calls. This industry has achieved that well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014. That dispensation was Telco 1.5. Now, we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet.”
She told journalists Nigerians are very innovative and millions of people, especially the youths are already very familiar with the internet.
“The ‘Better Me’ campaign will build on that and will expose Nigerians from all works of life to how they can use the internet to do all sort of things that are relevant to their peculiar circumstances and show them how various digital and data products and services can make their lives better,” she said.
Concerning Better Me, Onajide said users of the app would be able to access local contents such as pidgin-based websites, local language news and a variety of useful information which should help people to see the positive value in the internet.