The Ethiopian Radio and Television Agency (ERTA) has selected SatLink Communications for the global distribution of its ETV news channel, which will extend its reach across Africa, North America, Europe and the Middle East over SatLink’s global satellite and fibre network.
SatLink will utilise state-of the-art technology to broadcast ETV to the African market making use of its capacity on the AMOS-5 C-band to allow them to effectively distribute content easily to Africa’s multi-channel platforms.
“We were looking for a global provider to not only distribute our content but to work alongside us as a partner to help us extend our global reach further than before. We needed a provider who had the experience to help design our uplink capabilities and also obtain satellite space on Amos-5 so we could meet the multi-channel platforms in Africa, a rapidly growing a prosperous broadcasting region,” said Worku Gachena, deputy director general for media technology at ETV.
“SatLink’s strategic location coupled with its extensive knowledge and experience in this market meant that we knew that they would be able to assist us as we extend our reach further and address our growing audience’s needs across the globe.”
David Hochner, chief executive officer (CEO) of SatLink, said: “We are thrilled to work with ETV to extend its audience reach to different corners of the globe using our Global Satellite and Fibre Network. By working closely alongside ETV we gained a real understanding of their broadcasting requirements and were able to tailor a reliable and effective solution, help them uplink their signal directly from Ethiopia and be on the world’s most popular satellite TV platforms.
“As a result we have been able to proactively assist ETV meet the objective of reaching their audiences, much of which is scattered across multiple continents, so they are able to connect with the news that is happening back home in Ethiopia and share the success stories of the country.”
ETV will also be transmitted across Europe and the Middle East on Hot Bird.
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