Mobile marketing company AdMovate is the latest startup to be bought by internet giant Yahoo! as it continues its acquisitions.
AdMovate is an advanced mobile ad technology startup that has created sophisticated technology that helps marketers reach their desired audience at the right time and place.
The technology is especially important for mobile ad experiences that engage their consumers on smaller screens.
According to a blog post, Yahoo! has been creating innovative advertising experiences and they are investing more deeply in programming buying and mobile advertising.
“This acquisition is part of our efforts to invest further in our ad tech platforms – Apt, Genome, and Right Media—and make buying easier for advertisers and agencies.”
“AdMovate’s personalization technology accelerates our capabilities in mobile advertising, and we gain an exceptionally talented technical team. Admovate’s engineers will join our Yahoo! display advertising team in Sunnyvale,” read part of the post.
Yahoo has been revamping itself recently through acquisition of new products such as Tumblr, Xobni and Qwiki, and remodeling of others such as Flickr.