Electronics manufacturer Samsung, earlier this week during the launch of Samsung Galaxy Note II in Cape Town, South Africa, hinted it would be loading African content onto its range of handheld devices by 2013.
According to Samsung South Africa’s chief operating officer George Ferreira, Africa alone accounts for 40 percent of the 10 million copies of the original Galaxy Note handsets that the electronics maker has sold globally.
However, there is hardly any African content in terms of in-built ringtones, language options, and images in any of Samsung’s hand-held gadgets, he said, adding that “We are about to launch something in January and that would answer the question about African content in Samsung handheld devices – you will see African videos, music and pictures in our devices.”
The move on loading African content gave way to Samsung’s intentions of establishing a mobile assembling plant in Ghana and other West African countries within the next three to four years.
Ferreira said that Samsung’s intentions would ensure major tourist sites in countries such as Kenya, South Africa and other places in Africa would benefit from ads on in-built wallpapers and screensaver photos.
He added that they had already implemented plans to work with more than one musician from Ghana.
Some Engineering Academies are attributed to the company across parts of Africa, training young engineers with a passion towards telecoms and electronic engineering.
Samsung Ghana is set to introduce a new Ghanaian brand icon to create an even bigger affinity with the Samsung brand in Ghana, according to some reports.
Head of handheld products for Samsung West Africa Jaspreet Singh said Samsung handheld devices have the largest market share of 43 percent in terms of volume, and 68 percent in terms of revenue in Ghana, and hopes the market share will increase.
