Consumer notebook and tablet brand Asus has recorded a year-on-year growth in market share, according to Gartner’s Q2 2014 PC shipment results.
Gartner said the company posted 2.2 million shipments compared to 1.7 million units in the same period last year.
The results cover the whole of the EMEA region and show the Taiwanese multinational’s ascent from an 8.4 per cent PC market share in the second quarter of 2013 to 10 per cent in the second quarter of this year.
Chris Wen, Asus country product manager for Kenya, said: “The increased PC market growth realised by Asus is in part as a result of consumers readily going for tablets and hybrid notebooks in developing markets like Kenya. The results also indicate growing confidence by our consumers in Asus fulfilling their needs when it comes to PC options.”
According to Gartner, hybrid ultramobiles such as two-in-one devices are attracting consumers more and more, with end-users tending to go for the lower priced gadgets over the high-end ones.
