CC image courtesy of @fran on Flickr
Orange has partnered leading micro-insurer CIC Insurance Group to launch a mobile insurance product, Orange Bima, that gives Orange mobile subscribers the opportunity to insure their mobile devices.
Orange Bima offers the lowest per-day premium payments in the country at KSh1, and subscribers will for the first time be able to pay for their premiums using their airtime.
Additionally, the ease of Orange Bima comes in enabling Orange Mobile subscribers to also get a life cover by subscribing via USSD *242#, despite the location, be it at home or at the office, and have daily, weekly or monthly deductions from their airtime.
Orange chief executive officer (CEO) Mickael Ghossein said the new product adds convenience in the payment of insurance products and is strategic in Orange’s quest to play a role in increasing the overall insurance penetration in Kenya.
“Insurance policies are important solutions that help cover risk, thereby saving on substantial amounts of money in the event of unforeseen occurrences. Orange is keen on playing it part, when it comes to the use of mobile devices by our subscribers,” said Ghossein.
