SA’s Esquire to distribute LG ICT products in Africa

South Africa’s electronic and ICT products distributor has signed a deal with LG company to distribute its electronic and ICT products in southern Africa.

Esquire Technologies is one of the major electronics distribution companies in South Africa and was formed in 1999.

The company has presence in other southern African countries including, Zambia, Mozambique, Zimbabwe, Botswana and Swaziland.

This will definitely extend the radius of the distribution of LG products such as phones, LCD screens, sound systems, and projectors.

Asgar Mahomed, Managing Director of Esquire did confirm this deal through a statement released by the company.

“We are increasingly looking to add Tier One products to our growing product range, such as the products from suppliers like Kingston and Asus. In this regard, we expect the LG range to be one of our key focal points going forward,” he said.

The Managing Director also exuded confidence that the partnership will have a big impact on the company’s bottom line. He also said the partnership was extremely strategic and exciting for the company.

This will also reflect well on LG’s products since Esquire has over 12,000 distributors in the region. This is due to Esquire’s Virtual Reseller Network.

“The VRN solution has effectively turned participating resellers into ‘multi-millionaires overnight’ as the resellers have virtual access to the entire Esquire stock holding, which is updated directly to the reseller’s web-site at regular intervals – often as frequently as every three minutes,” the MD said.

The company says this reseller model is a first in its kind and will see more products being pushed throughout the region.

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