Taunted as Africa’s Netflix, iROKOtv has announced that by January, its user base grew to 100,000 users with over 1,000,000 hours of film viewed online. In December the site saw over 20,000 unique visitors daily.
Video on demand and streaming services are set to curb piracy of films in Africa. The technological framework in Africa will help speed up the process of Video on Demand.
Operating in the third largest film industry in the world, Iroko Partners have achieved a lot in their e-entertainment endeavors. As they state, “Iroko Partners is the largest distributor of Nigerian Entertainment globally, YouTube’s biggest partner in Africa with 152 Million views in 2011 and have content distribution deals with Dailymotion, iTunes, Amazon and Vimeo”.
iROKOtv is free for use until June 2012 when they will start charging for the service. It is not clear how much fee they will charge. But one thing is definite, it’s that the biggest film industry in Africa is pointing to technology as its future.