Apple enters Nigeria’s market with 4-reseller partnerships

Apple Incorporated has selected four resellers, expected to stock original Apple products, in Nigeria to be the flagship ambassadors to its customers.

The resellers, including iConnect and Orchard in Lagos while Meed Networks and Cross-Energy Supply in Abuja, are fully backed to serve Apple’s clients in Nigeria.

Apple is moving in to increase its market share in the country and the continent as a whole and probably end the unauthorized resellers of its devices, reported the Business Day.

According to Apple’s corporate communications manager for Southern Africa Taryn Hyam, unauthorised resellers have had a long reign on Apple products in Nigeria for a long time.

The new partnerships will therefore ensure Apple lovers in Nigeria get world-class products and services with a two year warranty.

She added that Apple has plans to partner with the country’s top telecoms such as MTN, Globacom, Airtel and Etisalat to resell their products.

Apple will also enlist other authorised official channel partners across the country with a full list available on www.isocietynigeria.com.

“We are thrilled to make this unbelievable product available to Nigerians,” Rutger-Jan van Spaandonk, executive director of Core Group Africa, said.

Core Group Africa has been the major Apple Authorized Reseller to its official channel partners. Core Group Africa is Apple’s Value Added Distributor (VAD) in Nigeria. According to its last year’s results, it recorded $108 billion revenue.

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