MTN Nigeria has pledged to woo back a significant proportion of its customers through a promotion that will see one subscriber walk away, or rather fly away, with an airplane as the ultimate grand prize.
Dubbed ‘Ultimate Wonder’ promotion, the competition was launched in Lagos, and will see one lucky subscriber awarded a Cessna 182 T aircraft come October 2012 . Before then, customers will walk away with weekly cash prizes.
MTN’s strategy is focused on regaining its market share of 50 percent from the current 48 percent.
MTN Nigeria’s chief marketing and strategy officer Larry Annetts said the company is keen to transform the lives of Nigerians.
“We recognize reward schemes as one of the best ways to touch and enrich the lives of our subscribers and so we are connecting Nigerians to life-changing initiatives that are not easily replicated by any brand in Africa,” Annetts said.
MTN’s market share in Nigeria’s telecommunication industry currently stands at 43.184 million subscribers, making it biggest market in Africa. In Africa alone, it has nearly 176 million subscribers.
Despite the growth of its subscriber base by 3.7 percent in Nigeria, MTN still feels the competition from the other operators like Globacom, Etisalat and Bharti Airtel.
The company also commented in an official statement that the Nigerian market performance was negatively impacted by a slower economy and the removal of fuel subsidies, which have led to lower consumer spending on telecommunications.
The company also experienced another low moment when the Nigerian Communications Commission (NCC) fined it N360 million for “poor quality service such as dropped calls and insufficient network coverage.”